Foodland Ontario - The Brand Name in Fresh Ontario Foods

At Foodland Ontario we are continuing to support and promote fresh fruits and vegetables. The Foodland Ontario logo is recognized by 94 per cent of principal grocery shoppers in Ontario! To consumers, the Foodland Ontario brand represents fresh, local food and is a call to action. People who are familiar with the logo and Foodland Ontario advertising are significantly more likely to purchase fresh Ontario food. Foodland Ontario is clearly the brand name in fresh local produce for 9 out of 10 principal grocery shoppers!

How can you get involved? Use the Foodland Ontario logo! Your fresh Ontario food product can carry the Foodland Ontario logo at no charge - let's make it easy for Ontario consumers to find fresh local foods!

Foodland Ontario Brand Awareness

94% Symbol Recognition

The Foodland Ontario symbol is recognized by 94% of Ontario principal grocery shoppers. This result is up notably from the 86% level reported in 2005.

88% Symbol Association with Fresh Produce

Of those who recognize the Foodland Ontario symbol, 88% associate the logo with fresh produce. This high brand association has held firm from 2004 and 2005, and suggests that Foodland Ontario's coordinated branding/advertising strategies and compelling in-store promotions have combined to sustain this strong result.

86% Unaided Symbol Recognition

Without benefit of visual prompting, 86% of Ontario principal grocery shoppers with symbol awareness recall seeing the Foodland Ontario symbol on point of sale signs, posters and other signage in the produce section of grocery stores. Foodland Ontario merchandising representatives visit over 1,100 stores 11 months of the year.

87% Shoppers Prefer Ontario Produce

This number is comprised of those who will definitely purchase Ontario produce along with those who will probably purchase Ontario produce in the future.

Foodland Ontario Symbol & Advertising Awareness Propels Ontario Produce Purchase

Those who are aware of the Foodland Ontario advertising are significantly more likely to purchase fresh Ontario produce than those are unaware of the advertising by a ratio of almost 3 to 2.

Pick Ontario Freshness

The Pick Ontario Freshness marketing strategy is an umbrella campaign that drives consumer demand and interest in ALL Ontario food promotions. It encourages consumers to be aware of the breadth, depth and variety of the fresh food Ontario has to offer, and purchase those foods in grocery stores, farmers' markets and restaurants across the province.

We are working with our Ontario food partners to move towards the promotion of other fresh Ontario food categories. These categories include; meats, deli, bakery, dairy and specialty foods. Moving forward requires collaboration between all parts of the Ontario foods value chain, including; producers, processors and retailers. As we continue to "forge ahead" Foodland Ontario's merchandising team will be able to expand their efforts in concert with industry to address other merchandising opportunities in grocery stores and farmer's markets!

If you would like to use the Foodland Ontario logo on your products, please contact shana.barker@ontario.ca or 1-888-466-2372 (ext: 63947) for more information.

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